As a licensing artist, you cannot underestimate the power of a Sell Sheet when promoting your art and patterns to Art Directors and Manufacturers. A Sell Sheet, (also called Tear Sheet) is essentially a marketing tool for your art. Your Sell Sheet doesn’t necessarily close the licensing deal but it’s a big step in creating awareness about you, your company and your art.
We recently partnered two ArtLicensingShow.com Portfolio Members, Rebecca Baer and Joanie Bauer Hupp, and gave them the challenge to create a Sell Sheet for Joanie’s — Mountain Meadow Collection. Joanie is new to art licensing, starting just under two 2 years ago. Rebecca has been successfully licensing her art for almost a decade now under the brands Rebecca Baer® and Whimsies & Wishes™. We asked Rebecca to guide Joanie in the process to create a Sell Sheet that would show a full collection that included some mock-ups of her patterns.
An Art Licensing Collection — is a group of coordinated images that may include illustrations, images, paintings, icons, patterns and borders that center around a particular theme, subject or holiday. Manufacturers prefer to see art in groups (often a set of 4 images) and collections rather than individual pieces. It may also help the manufacturer decide how deep into the product line they may want to go with the collection to sell in stores and online. The more options and variety you provide in your collection, the better!
Art Licensing Mock-ups — are when you take your flat artwork and place it onto templates to show what that pattern or design might look like on products. The trick is to keep the scale of the design appropriate for the product and to make it look somewhat realistic for the Art Director or Manufacturer to envision it.
Initially, Joanie’s creative process started with getting the designs from her hand painted boxes into a digital format. So she scanned the boxes and brought those images into Photoshop where she cleaned them up. She also had some other line art drawings in her portfolio that she pulled into the collection.
Here is how Rebecca guided Joanie through the Sell Sheet design process:
“Joanie and I reviewed a variety of sell sheets and discussed both positive and negative attributes. Among the positives were a focal area or element, complementary support imagery placed to lead the viewer through the sheet and relevant mock ups. The negative qualities included overcrowding, busyness and unrelated mock-ups. Following this we discussed the elements of a collection, i.e., a lead image or images along with supporting imagery including patterns that offered contrast, scale; large/small, density; heavy/light, style; geometric/flowing, etc.
We looked over Joanie’s existing work and selected several patterns that could work together. Joanie then worked independently and added a few more designs to round out the group and developed a promotional graphic for the collection, along with a Sell Sheet showing product mock ups. I provided feedback regarding patterns and sell sheets as needed. My goal was to offer observations and guidance without undue influence regarding her voice.”
This is how Joanie’s Promotional Graphic came together for her NEW Mountain Meadow Collection!
In the final Sell Sheets for her Mountain Meadow Collection, Joanie created two different colorways with the supporting patterns for each. See the new Sell Sheet designs below!
Thank you Rebecca and Joanie for this participating in this Sell Sheet project. We love everything about how the sell sheet designs came out for Joanie’s NEW Mountain Meadow Collection. Great job!
About Rebecca Baer:
Rebecca is a Designer, Author and Licensed Artist with life long passion for all things creative. She is the artistic force behind Rebecca Baer®, Inc. Her works are regularly featured in domestic and foreign publications and she has traveled extensively throughout the U.S. and overseas giving workshops to share her unique artistic style with eager painters. Rebecca’s designs combine a sense of sophistication, elegance and harmony; yet have a practical, comfortable quality to them, which makes them stand out from the commonplace. Both Rebecca’s hand-painted style and innovative Whimsies & Wishes™ brand, a sophisticated yet delightfully whimsical series, continually expand with Rebecca’s trademark artistry. Rebecca’s success in licensing has resulted in a range of products bearing her Rebecca Baer® and Whimsies & Wishes™ brand art including home decor, dinnerware, accessories, yard art, giftware, paper party goods, fabric & more. To see more of Rebecca’s work, visit her website at www.rebeccabaer.net or request access to her complete portfolio on the Art Licensing Show.com.
About Joanie Bauer Hupp:
Joanie is a Designer, Illustrator and Painter with a substantial career in the graphic design industry for over 20 years. She retired as the Associate Vice President of the Ohio design firm Fitch, Inc. in 1999. She was also blessed to come from a family of artists — with her mother, a watercolor artist and her father a sculptor, encouraging her creative aspirations from childhood. A move to Denver, Colorado in 2001 reconnected her with another previous passion, Figure Skating and teaching. After refocusing on painting and illustration in 2005, Joanie joined the Colorado Watercolor Society and became a signature member in 2007. Her watercolor paintings have been juried in Regional and National Exhibitions. Now working from her home studio in Durango, Colorado, Joanie licenses her beautiful nature-inspired illustrations on several products like scarves, tote bags and pillows. To see more of Joanie’s work, request access to her complete portfolio on the Art Licensing Show.com.