August’s Monthly Art Challenge was for a Holiday Greeting Card Design. We were happy to see such a great response from ALSC members. We got over 80 greeting card submissions! Thank you to all of the ALSC members who participated.
And a big thank you to — Susan January and her team at Leanin’ Tree for selecting the top 6 design winners! Not only did Susan choose our top 6 designs, but she gave comments for each greeting card and why she selected it as a winner. This is wonderful feedback for every artist who wants to get into the $7-8 billion dollar greeting card market. Susan January, who is VP of Product Development at Leanin’ Tree knows her stuff when it comes to greeting cards. She reviews 1000′s of greeting card entries every year. Thank you Susan!
Susan also shared more information on what the “Secret Sauce” is when it comes to best selling greeting cards when she was a Special Guest this past June in the 2nd Thursday Chat Group hosted by Annie Troe and Madeline Faiella!
If you missed that 2nd Thursday chat, you can read the full transcript of it HERE!
Susan January is the current Vice President of Product Management at Leanin’ Tree. A greeting card and gift product manufacturer based in Boulder, Colorado. She has more than 25 years of experience in art licensing and greeting card development and is a former President of the Greeting Card Association and a current member of the Association’s Executive Committee. Leanin’ Tree currently works with more than 700 artists across our 6,000 product skus and they add an average of 1500 to 2000 new products annually.
Here are the Holiday Greeting Card Design Winners! Congratulations!
See all the Holiday Greeting Card Design submissions from ALSC Portfolio members below.
More about Leanin’ Tree:
Beautifully crafted greeting cards that feature original artwork by outstanding independent artists from across the country and around the world. All our cards are created, produced and shipped from our facility in beautiful Boulder, Colorado. We strongly believe in supporting our community, our neighbors, and our customers. As for the people behind the products, Leanin’ Tree’s heritage and workforce is truly special. Please take a moment to watch our video, “Behind the Scenes at Leanin’ Tree”. To see how this family-owned, “made-in-America” business has thrived for over half a century, please visit our History and Goals section.